UNDERSTANDING AD RANK AND ITS IMPACT ON PPC PERFORMANCE

Understanding Ad Rank and Its Impact on PPC Performance

In pay-per-click advertising (PPC), getting your ad seen by the right audience is crucial—but where your ad appears on the search results page matters just as much. This is determined by Ad Rank, a key factor in PPC campaigns that influences ad position, visibility, and cost-per-click (CPC). Understanding how Ad Rank works can help businesses opt

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